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Can you see the stars from our area?
STARLIGHT is a project that will involve, in 6 different European countries, 60 young people trained or being trained in the tourism sector and operators with experience in accompanying tourists who want to acquire new skills. The aim is training on astronomy, biodiversity and light pollution, to enrich knowledge and turn it into a concrete job opportunity.
During the project, participants will be asked to attend webinars, take part in a hackathon to develop an innovative business idea in this field, build a box of experiences to propose to tourists and, finally, learn how to tell the story of our skies.
The project is part of a number of important ongoing transformations, such as the need to develop new quality tourism products that are sustainable for local communities and the environment, and the enhancement of experiential tourism offers that include observing dark skies, where one can admire the stars without light pollution.
National Institute of Astrophysics (Lead Partner), FundaciÃ³n Camino Labaniego, Land Tirol – Tiroler Umweltanwaltschaft, Kultur und Arbeit EV, Rre Severne Primorske Regijska Razvojna Agenija Doo Nova Gorica, National Business Development Network, Escartons and Waldesian Valleys LAG.
Creation of a training toolkit
Creation of a toolkit of training materials to serve as a training base for all participants on both astronomy-related topics and marketing, entrepreneurship and tourism.
From training to application of concepts. The webinars organised will serve to transform the knowledge acquired through the toolkit into skills that can be used in the tourism sector, also thanks to discussions with experts in the field. The following main topics will be covered:
- Scientific outreach to engage tourists on astronomy and biodiversity/nature conservation
- Experiential tourism through real case studies
- Entrepreneurship, territorial and digital marketing
Three face-to-face moments where participants will meet and address the topics “Building a career in Astroturism” (in Bulgaria), “Territorial Marketing” (in Italy) and “Nature and Biodiversity” (in Spain). The seminar in Italy will take place in the territory of our LAG.